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Direct Contact – Find competitors and others who market to your audience but don’t offer the exact products or services as you and approach them directly. Work first to build relationships with these people in online groups, via joint ventures, events, and more and you’ll be certain to get a percentage of them to sign up for your affiliate program and promote your products and services.
Leave yourself room to expand – Previously, I had the example of making a website for classic Ford Mustangs and starting with the 1969 Ford Mustang specifically. I wouldn’t want to have a website domain that is specific to the 1969 Ford Mustang because eventually, I’d want to expand the site. Think about where your site will be in 2 or even 5 years from now.
WHO WE ARE: Appture is a merry band of thinkers, dreamers and doers that specializes in integrated branding, marketing, digital and public relations services. Our core strength and key value to clients is the ability to turn deep insights into marketing with greater stopping power & relevance, leading to greater results. WHAT THIS MEANS: At Appture, we focus on building end-to-end systems centered around technology and consumer engagement. Turning concepts into cash registers, impressions into engagement and campaigns into concrete results. We use our own technology to your advantage, and build intelligent brand experiences for our clients that deliver on promises and on budget.
As Target is the second-largest general retailer in the United States, their affiliate program is primarily for American bloggers or publishers who can route visitors to relevant products. Overall, the program works much like Amazon’s does in that publishers (bloggers) get a small commission on sales, but Target’s gigantic product base (over one million items) and high brand recognition make their affiliate program a great option for influencers.
Website Development Help – need help setting up your theme? I’ve been working with the same 2 developers for 3+ years. To hire them, sign up for a Freelancer account, post your job (WordPress theme installation) then invite user i333 or bdkamol to your project. If you want, contact me and I will introduce you to them via email. Both are great developers with reasonable rates, speak fluent English, and I outsource all my programming work to them.
I could have promoted WP Engine (hosting company) for $200/sale with no tier program to climb – sounds pretty good right? But when I checked ShareASale I saw their reversal rates were 24%! Just to give you an idea SiteGround’s reversals are less than 10%. WP Engine starts at $29/month while SiteGround’s is $3.95/month, plus SiteGround has a better reputation. I had to climb a tier program to higher commissions with SiteGround, but it paid off long-term.
Affiliate Networks – Another great way to find affiliates is to list your products in affiliate networks such as Clickbank.com or JVZOO.com. Marketers who are looking for a product to promote often go there to search for them. Make sure you offer a great program and a lucrative commission. Include tools to make promoting easy. These could include articles, graphics, emails, etc.